Mission promotes Brent Scattini

For fresh fruit and vegetable marketing and distribution in Asia
Carl Collen


Mission promotes Brent Scattini

Avocado giant moves Scattini from vice-president of sales for North America to vice-president of sales & marketing

Mission promotes Brent Scattini

Brent Scattini

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Mission Produce has announced that it has promoted Brent Scattini to vice-president of sales & marketing, from his current position of vice-president of sales for North America.

In his expanded role, Scattini will oversee Mission’s global sales and marketing efforts as the company continues to grow its global footprint.

According to Steve Barnard, Mission’s president & CEO, Scattini will take on an important strategic role in the company as Mission continues to grow.

“Brent is a strong cultural fit for us," said Barnard. "His background in the produce industry, along with his management style, are well-suited for Mission. We have lofty global growth goals, and we feel that Brent’s approach to team-building, customer development and strategy will keep us on a rapid growth curve.”

Mission’s leadership position in avocados and the future of the business are at the forefront for Scattini.

“I’ve been in the produce industry for most of my life, and all of my career," he explained. "Mission is a juggernaut when it comes to the avocado category, and the company is in a solid position of strength for the future. As we continue to grow the business globally, I’m confident that my experience and outlook can help us extend our position as the category leader in avocados.

“Mission has a great team in place," he added. "My goal is to continue to develop our people, programmes and category expertise to further enhance our ability to service our global customer base.”

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