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Matthew Jones

BY MATTHEW JONES

@mattfruitnet

Wednesday 13th October 2021, 05:27 Hong Kong

WayBeyond appoints Celene Solis

Agribusiness expert provides New Zealand-based company with presence in Mexico

WayBeyond appoints Celene Solis

Celene Solis has joined WayBeyond

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Celene Solis has joined New Zealand-headquartered ag-tech company WayBeyond.


Based in Mexico City, Solis will serve in a business development role focused on the Latin American market.

“We are incredibly pleased to welcome Celene Solis to the team and have someone on the ground with her expertise working with growers,” said Darryn Keiller, chief executive and founder of WayBeyond. “Celene will play a key part in our strategy introducing our transformative solutions to the region and giving us insight to the needs of local growers.

“Mexico has a production value of more than USD$3bn with an ever-increasing growth through the more than 57,000ha of protected cropping. We see the value we can add to producers through new technology and data support for optimising their businesses.”


Solis has over 10 years’ experience in agribusiness, including key account management with Monsanto and Bayer Crop Science.


“I’m very excited to work for another global company that has a vision to support growers with smart solutions,” said Solis.


“The industry in Mexico is ready to take the next step and the WayBeyond offerings of sensor networks, yield prediction, data platforms and other cutting-edge solutions, are exactly what is required to take production to the next level.”


WayBeyond has staff based in New Zealand, the Netherlands and the US. This expansion into a new market and ongoing growth over the past two years is being supported by the New Zealand government.


“It is fantastic to see New Zealand ag-tech innovation being applied in Mexico to support local growers,” said Rhianon Berry, New Zealand trade commissioner Mexico, Central America and the Caribbean. “Having local staff is really important for any company but especially in the agribusiness sector.


“New Zealand technology is globally recognised for helping growers of all sizes enhance efficiencies and work smarter and I am very excited to see how we can further our collaboration in-market with WayBeyond.”

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