Japan target of Mexican avocado push

For fresh fruit and vegetable marketing and distribution in Asia
Fruitnet.com Staff

BY FRUITNET.COM STAFF

Japan target of Mexican avocado push

Mexico will undertake a widespread avocado promotional campaign in Japan later this year to boost consumer interest

Japan target of Mexican avocado push

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Mexico’s avocado exporters’ association, APEAM, is behind the campaign, part of a wider avocado marketing push from the country.

The campaign will include an online recipe contest, viral marketing over online social networking sites, retail display contests and in-store sampling.

Two marketing presentations will take place in Tokyo and Osaka on 8 and 10 September respectively.

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