This year'sGlobal Berry Congress, the world's leading berry conference,takes place on6-8 April 2011at the Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course, inMonterey,California.
The US is a natural choice to hostGlobal Berry Congressgiven the country's reputation for producing quality berries for both national distribution and export to major markets around the world – and California in particular, famed for its strawberries, has long made the US synonymous with berries.
The 2011 Global Berry Congress programme reflects the latest trends and key topics influencing the berry industry at present. An unmissable session will feature aspotlight on the business potential in thefast-growing economiesof the BRIC countries (Brazil, Russia, India and China). Indeed, as Chile looks to India as a new destination for its blueberry exports, it is clear that the berry market landscape is evolving. In orderto stay ahead of the game, some ofworld's biggest berry players will be on handas keynote speakersto offer invaluable advice for the future.
Other key highlights of this year's programme include an analysis of market dynamics (especially between the EU and the US), as well as tips on effective berry marketing, packaging in the EU and the export opportunities for strawberries.
Global Berry Congresspromises to be an unmissable event for any serious berry professional, with ample networking breaksespecially designedto help delegates make as many valuable contacts as possible.
Register online by 16 March 2011 and benefit from a 20 per cent saving on the standard rate.
Keep up to date with speaker, programme and market news at www.berrycongress.com
For all delegate, marketing and press queries, contact:
Hannah Gorvin, Commercial Manager
Global Berry Congress, 6-8 April 2011
Tel: +44 20 7501 3720
Fax: +44 20 7498 6472
info@berrycongress.com
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