Tesco reveals plan to conquer Europe

The international marketing magazine for fresh produce buyers in Europe
Tobias Gourlay


Tesco reveals plan to conquer Europe

UK supermarket group announces details of how it hopes to hit target of 14.6 per cent company-wide returns by 2014/15

Tesco reveals plan to conquer Europe

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Tesco plans to double its returns from central and eastern Europe to 10 per cent in order to achieve its aim of improving company-wide returns from 12.9 per cent in 2010/11 to 14.6 per cent in 2014/15, according to Reuters.

The world's third-largest retailer hopes to increase sales in the region with a revamp of its hypermarkets that will see 5,500 new lines added and fresh service counters upgraded.

Tesco also said it will quickly expand its smaller-format stores and offer online grocery shopping across the Czech Republic, Hungary, Poland, Slovakia and Turkey.

More consistent store blueprints could apparently save the company £40m (€44.9m) in 2011/12.

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