Vitacress targets Benelux and Germany

The international marketing magazine for fresh produce buyers in Europe
Tom Bonnett

BY TOM BONNETT

Vitacress targets Benelux and Germany

New joint venture with Camino Real, part of Dutch group Gipmans, sets UK salads supplier on course to expand in Europe

Vitacress targets Benelux and Germany

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UK fresh herb and salads producer Vitacress has joined forces with Camino Real, part of the Dutch fresh herb producing Gipmans Group, to create a new joint venture company called Vitacress Real.

This new company will be based in Venlo in the Netherlands and will focus on building up customers in the Benelux and German markets.

Through its subsidiary VHB, Vitacress commands a leading position in the market for cut and bunched herbs, while Gipmans' subsidiary Especia is a renowned supplier of living herbs in pots.

Vitacress Real will offer a full range of fresh herbs: living, bunched and fresh-cut.

Kees van Poortvliet has been named as managing director and Marcel Verdellen as sales director at the new joint venture company.

Erik Gipmans, CEO of the Gipmans Group, said: “By merging our production, supply chain and marketing capabilities we can offer customers a complete range of fresh herbs, produced to the highest technical standards every day.”

Nick Stenning, Vitacress CEO said: “I am delighted that we have been able to join forces with Gipmans to be able to offer the full range of fresh herbs to the market. Both companies have an absolute commitment to delivering the highest quality products and market leading standards of service to our customers.”

Van Poortvliet said: “Our ultimate aim is to be known as the most professional supplier of fresh herbs. Using the expertise and the economy of scale of both partners, Vitacress Real is well placed the deliver against this ambitious goal.”

Vitacress and another major UK supplier, Wight Salads Group, are fully owned subsidiaries of Portugal-based industrial and agricultural conglomerate Grupo RAR.

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