Dole France is launching a national communication campaign on the back of its partnership with animated film Space Chimps, from the creators of Shrek and Men In Black.
The new film, which will follow a team of heroic chimpanzees chosen to go into space to discover extraterrestrial life, will hit French cinemas on 22 October.
According to the company, visitors to its website will be offered the chance to win tickets to see the film, as well as posters and other products. In addition, the company’s bananas, pineapples, avocados, pomelos and oranges will bear the fillm’s colours and website.
A series of five magnets created especially for the occasion will be placed in Dole fruit bags and packs of bananas.
“Our partnership with this film is strategic,” marketing manager Julie Peltier said. “In order to highlight the film’s release, we want to create a special event.”
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