Pink Lady logo

Pink Lady Europe has announced that it has strengthened its team by appointing the vastly experienced Loïc Sidot as its new trade marketing manager.

Sidot takes over from Jean-Louis Colombat, who has moved into a newly created role, that of development manager for new markets.

He has held a number of client and account manager positions at companies including the Walt Disney Group, Carrefour, Auchan and Lansay.