Consumed in full season, fresh fruit and vegetables are still light on the budget – that's the new message from French interprofessional organisation Interfel as it looks to help both producers and consumers during the economic downturn.
A national poster campaign featuring apples, pears, carrots, chicory, leeks and easy-peelers will run until the end of November, promoting the idea that seasonality, quality and affordability go hand in hand.
The campaign, which is co-financed by FranceAgriMer and the ministry of agriculture, began in Paris before it then moves onto other French cities like Lille, Nantes, Lyon, Toulouse and Avignon.
The aim, according to Interfel, is to encourage consumers to eat more fruit and vegetables in the heart of the season, when they are most abundant and at their best price.
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