BelOrta apples get animated

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

BelOrta apples get animated

The Belgian cooperative hopes to create a stir in the playground with its new Cars-themed apple packs and sticker collection

BelOrta apples get animated

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Belgium’s BelOrta has announced a marketing link-up between the cooperative and the popular Disney-Pixar animated franchise Cars, whose third instalment hit cinemas at the end of July.

Following the deal, Lightning McQueen and Cruz Ramirez, hugely popular characters from Cars 3, now grace the packaging of newly harvested apples from the cooperative.

Each packaged tray of three or five kids’ apples also contains a sticker of a character from the film for children to collect and swap in the playground.

According to BelOrta, collectors have until the end of November to amass all 15 unique stickers, the reward being a complete Cars 3 poster.

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