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Mike Knowles



AmazonFresh expansion continues in Germany

Extension of food delivery service to Munich adds to existing networks in Hamburg, Berlin and Potsdam

AmazonFresh expansion continues in Germany

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Online retail giant Amazon has extended its AmazonFresh service to Munich, bringing to three the number of urban locations in Germany where the group’s Prime members can count on same-day delivery of a range of fresh groceries including fruit and vegetables.

It’s been a busy year in the German market for the company, which rolled out AmazonFresh to customers in Hamburg last May, before doing the same for those in Berlin and neighbouring Potsdam in July.

"Our goal is to continually improve AmazonFresh,” commented Ajay Kavan, the division’s vice-president. “The basis for this is customer feedback and our experience. We're learning more and more about it - in Berlin, Potsdam and Hamburg, but also in the US, UK and Japan. This should benefit all AmazonFresh customers, and from now [this is] also [the case] in Munich.”

Prime members in Munich and the immediate surrounding area can now choose from more than 300,000 items via the AmazonFresh website or the Amazon app, including products from popular local stores including independent grocer Frischeparadies.

Delivery options are flexible Monday to Saturday – same-day when ordered before midday, or in two-hour delivery windows the next day.

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