French wholesaler and distributor Pomona TerreAzur has announced an exclusive partnership with leading organic fresh produce supplier ProNatura to supply the latter’s organic foodservice offering.
Pomona recently repositioned its brands in order to enable it to better cater for the foodservice sector, a market which the company has announced its intention to focus on.
This market is expected to increase in France thanks to new legislation obligating school canteens to ensure that 20 per cent of their products are organic by the next school year.
“Rather than reinvent everything, we preferred to link up with the market leader,” explained Pomona’s Vincent Holveck.
Fatima Jamjama of ProNatura commented: “Thanks to Pomona TerreAzur, we will be able to supply all our clients that wish to supply the foodservice sector. This is a market segment in which we have a lot of interest.”
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