UK grocery retailer Sainsburys has launched a heart-shaped cucumber for Valentine’s Day, which it believes will meet consumer demand for romantically-themed salads.
A limited number of the product, which cuts into heart-shaped slices, has been introduced into the supermarket operator’s UK network in time for the 14 February event, priced at £1 (€1.18) per half portion – around double the price of a conventional cucumber.
In a statement, Sainsbury’s spokesperson Elaine Young said: “Valentine's Day carries such an element of surprise we hope this year's fun love cucumber will get hearts racing, whether it's in a romantic packed lunch or a lovingly prepared salad.”
Although only a small quantity of the themed products will be commercially available, the retailer said it plans to launch other “seasonally-shaped” cucumbers later in the year.
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