Italian fresh convenience specialist SIPO has revealed its sales turnover rose significantly during 2010, both at home and abroad.
According to figures released this week, the company closed the year with total revenues 6 per cent up on the previous 12 months, a result it described as 'positive' and 'above average for the sector'.
The group's most important clients remained supermarket operators, who accounted for approximately 80 per cent of SIPO's combined turnover.
While sales to retailers in Italy were more or less stable during 2010 compared with the year before, SIPO's results pointed to an upturn in demand from a number of export markets.
The company revealed it had been able to secure a number of new supply deals with major foreign retailers, with its network of European clients now covering Spain, UK, France, Greece, Estonia, Latvia, Lithuania, Ukraine and Hungary.
'During 2010, we have been concentrating mainly on developing our export markets,' commented Massimiliano Ceccarini, SIPO's development manager. 'We have redesigned our company logo and our Sapori del mio Orto brand, plus we have launched new vegetable and fresh-cut lines for the Horeca sector, a channel which today only accounts for 4 per cent of turnover but is showing a trend towards growth.'
Unveiling its plans for 2011, the company announced it would look to develop sales further in the Horeca arena, launching new products for the fresh-cut market.
In terms of marketing communications, the group plans to exhibit at Macfrut 2011 in Cesena, as well as rolling out a direct marketing campaign aimed at retail buyers and carrying out other press activities.
SIPO, one of Italy's leading fresh convenience companies, is also a major supplier of fresh-cut vegetables to the country's leading organic brand Almaverde bio.
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