All articles by Dominic Weaver
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ArticleSouth Africa's marketing milestone
Now in their tenth year, South Africa’s integrated market development campaigns have worked with retailers and media to raise the profile – and sales – of the country’s stonefruit and topfruit
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AnalysisOpinion: How to do fresh like Leicester City FC
Marketing specialist and MD of RED Communications, Dom Weaver, explains how to market fresh produce like the Foxes
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ArticlePeru seals the deal to help citrus cause
It's been a landmark season for Peruvian citrus as the country’s leading exporters represented under the Peruvian Citrus Growers Association, as Dominic Weaver reports
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ArticleShare your passion for the trade
Most people working in the fresh produce industry are passionate, but they could do more to share that enthusiasm with others in the trade
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ArticleBrands could be making a return
As advertising budgets have come under pressure during the past few years, a number of PR and branding campaigns have shown their worth in boosting consumer excitement about fresh produce
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ArticlePicota promotes budget benefits
Sales of Spanish Picota cherries in the UK have been boosted by price cuts and advertising, but for how long can this be sustained?
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Fresh produce to fight disease as alternatives to jabs
Potatoes, bananas and apples among a list of products that may provide edible vaccines against the likes of cancer, hepatitis B - and even tooth decay.
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Albert Fisher receivers set deadline for bids
KMPG calls last orders for offers on giant food company
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Iceberg association goes leafy
British Iceberg Growers' Association has changes its name to the British Leafy Salads Association. Move is to account for the diversifying UK spread of product.
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UK forum for horticulture ready to go
Meeting in London of major industry interests heralds first step towards creation of national body for the sector.
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A call to ethnic growers
Trade assocation for black and Asian fresh produce growers to be formed.
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Capespan's radio days
Capespan begins nationwide on-air promotional campaign, featuring three major celebrities.
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Fruit popularity on the up
New report by Key Note points to growing UK market for fruit. Vegetable consumption is decreasing in volume terms.
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Geest acquires third French site
UK food group buys prepared lead salads company, La Société Bretonne do Légumes.
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NZ avocado on the up
New Zealand's avocado crop set for dramatic growth, according to the US organisation FAS.
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CA pineapples excel against the odds
New method of transport carries fruit shipment, in spite of customs hold-up.
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Israel embraces agriculture reforms
Israeli government gives go-ahead to plan for first structural change to agriculture for more than 20 years.