Italian supplier reports big rise in sales, with double-digit growth across key categories including kiwifruit, stonefruit, and pears
Leading Italian fresh produce company Alegra Group says it recently published results for 2025 reflect a positive production campaign, as well as the strength of its supply chains and its strategic focus on distinctive, high-value product lines.
At Fruit Logistica 2026 in Berlin, the group revealed its total turnover for 2025 was €317.96mn, of which €154.79mn was generated in the Italian retail trade, €137.28mn in export markets, and €25.89mn via traditional domestic channels.
Within the individual companies that make up the group, Alegra itself closed 2025 with sales of €224.99mn (+19.5 per cent), Valfrutta Fresco reached €30.2mn (+33.48 per cent), and organic specialist Brio ended the calendar year with €62.77mn (+13.76 per cent).
“We’re talking about significant numbers, which are also the result of a year that saw our members return to volumes in line with production potential and of teamwork that involves the entire supply chain,” emphasised Mauro Laghi, Alegra’s general manager and sales manager at Brio.
“But above all, these numbers reflect a clear strategy: continuity of supply, valuable projects, and the ability to meet the needs of an increasingly selective market.”
He picked out particular results in key categories. Among them, green kiwifruit sales rose 46.3 per cent to €60.1mn, yellow kiwifruit sales were up 46 per cent to €36.1mn, nectarines earned €31.2mn (+16 per cent), pear sales increased 42.2 per cent to €25.3mn, and turnover for cherries was 33 per cent higher at €15.9mn.
By channel, Alegra generated €107.27mn from modern supermarket retailers – 19.6 per cent more than in the previous year – as well as €102.63mn in foreign markets (+20.3 per cent), and €15.08mn in traditional Italian retail channels (+13.1 per cent).
Brio achieved above-average growth, with a strong retail presence set to grow further in the coming years as new products including citrus are added.
“2025 also marked a strong acceleration for Valfrutta Fresco,” noted general manager Enrico Bucchi, “the result of expanding our customer base, strengthening key projects, and repositioning the brand as an accessible premium product, developed in synergy with large-scale retail trade.”
He added: “A key role is played by our strategic species: tomatoes and peppers, which together are worth over €10.9mn, equal to 36 per cent of our company’s total turnover. This also includes Ulisse, the new premium tomato presented at Marca and already available in Italy for a few weeks.”
Premium brand focus
This year has opened with strong growth prospects for the group’s main branded projects, said Claudia Iannarella, Alegra Group marketing director.
These include Ondine flat nectarines, Dulcis kiwifruit, and Cornelio peppers.
“For Ondine, the members of our leading cooperative Agrintesa can count on 194ha, equal to 17.3 per cent of the total European partners, with an expected production of 3,000 tonnes, a 300 per cent increase compared to the previous year,” she noted.
“2026 will also be characterised by significant investments in communications, with the next commercial campaign appearing on major national networks.”
Production of Dulcis, which is limited to Italy, is expected to reach 457ha in 2026 and yield around 4,700 tonnes, three times the volume harvested in 2025.
As a founding partner in the project, Alegra said it had seen real signs of growing consumer acceptance.
And the coming year is also expected to be a turning point for Valfrutta Fresco’s iconic pepper Cornelio.
The company will announce a change in communication strategy at Macfrut in Rimini next April, as well as production developments in new areas beyond Sicily – namely in Lazio, Campania, and Veneto.
As a result, it aims to double the production area and extend the commercial calendar to up to 12 months.
Investments in stability
For Agrintesa general manager Cristian Moretti, 2025 was a positive season and one in which it achieved its production potential.
“The value of fruit and vegetables delivered increased by 47.3 per cent compared to 2023–2024, while total production value reached €404mn, and €448mn consolidated,” he reported.
“In recent years, we have invested over €11mn annually in automation and digitalisation, along with structural investments in facilities and new support tools for members in varietal renewal and active pest management.
“Our goal remains to ensure efficiency, stability, and income prospects for agricultural businesses.”
