Zlatko Jovanovic
Zlatko is the manager of Farming Eastern Europe, a consulting agency based in Belgrade, Serbia
Contact info
- Email:
- office@farming.rs
- Website:
- www.farming.rs
FeaturesTreesury sees tokenisation as solution for financing production
Serbian fintech company Treesury is enabling small investors to generate income from long-term investment in hazelnut cultivation, with potential for other products such as berries and tomatoes
NewsAgro Belgrade 2026 connects Western Balkans agriculture to the world
Serbian fruit and vegetables exhibition Agro Belgrade is back in January 2026, providing a meeting point for the agricultural value chain across south-east Europe
FeaturesNorth Macedonian cabbage finds seasonal niche
North Macedonia has seen its share of the European cabbage market increase through early harvests and competitive production
FeaturesAgAR robotic platform advances on European orchards
Coming’s agro-bot will be on display at German exhibition Agritechnica, as the Serbian firm shows off its autonomous alternative for carrying out traditional operations in orchards and vineyards
NewsOpportunities for Serbian apples despite cold spring
Serbian apple producers were hit by plunging temperatures in the spring, but Gojko Zagorac of Serbia Does Apples sees opportunities for the country’s smaller crop
FeaturesMason bees offer reliability in unpredictable conditions
Serbian entrepreneur Nela Jovic is promoting mason bee adoption across the Balkans, offering fruit producers a powerful alternative to traditional honeybee pollination
NewsSerbia and Romania lead blueberry charge
Southeast Europe is emerging as a powerhouse in premium blueberry production, with increasing professionalisation and technological development helping to deliver consistently high quality
FeaturesThe storm behind a berry harvesting solution
When a devastating storm hit Serbia in 2000, thousands of fruits fell prematurely from their branches. But what seemed like an agricultural disaster became the spark for one of the most innovative breakthroughs in berry harvesting technology
AnalysisNorth Macedonia organises for growth
Makfresh unites North Macedonia’s leading fresh produce exporters, with the goal of boosting the visibility of the country’s fruit and vegetables and expanding access to European markets
FeaturesUSAID cuts a “threat” to small farmers in developing world
The consequences of the termination of USAID-funded technical assistance programmes are hard to predict for the global fruit and vegetables business, but small producers are likely to be the first to feel an impact
NewsSpring brings challenges for stonefruit in south-east Europe
The fruit sector in Serbia and other countries in the region faces a period of transition, influenced by changing climatic conditions, market dynamics and production trends