New Halloween blueberry pack aims to make healthy eating exciting and engaging for children
Coop Norway and BerryWorld have launched a limited-edition Halloween blueberry pack aimed at offering parents a fun and healthy alternative to traditional Halloween treats.
According to the Norwegian Institute of Public Health (NIPH), approximately one in six Norwegian children aged 8-15 is overweight or obese. Recent data from 2020-2022 also shows that only 23 per cent of students in middle and upper secondary school consume fruit or berries daily. To tackle this trend, NIPH is targeting younger children in primary school with the aim of building healthy habits early and reduce the risk of obesity later in life.
BerryWorld and Coop Norway said they are committed to supporting this effort by making health exciting and engaging for children.
“The special Halloween pack includes a playful snack gadget, perfect for filling with berries and packing in lunchboxes. To spark creativity and seasonal fun, the pack also features spooky stickers, allowing kids to decorate their gadget and create their own berry-loving monster,” BerryWorld said.
Una Haug, assortment manager fruit & vegetables at Coop Norway, commented: “We’re proud to launch this initiative. Through our ‘Always 8’ campaign at Extra, we’re already deeply committed to helping Norway eat healthier by boosting fruit and vegetable consumption.
“This Halloween pack is a fun and meaningful extension of that mission. And it’s not just for Halloween –the gadget is dishwasher-safe and designed for daily use, making it an easy and practical reminder for parents to include fresh berries or fruit in their children’s lunchboxes”.
Johan de Witte, managing director at BerryWorld The Netherlands, added: “It’s exciting to bring this initiative to life together with Coop Norway. During the Halloween period we have access to the best blueberry genetics from programmes like Mountain Blue – so we know that we can not only reach new consumers in the category with this fun initiative but also keep them coming back because we’re able to offer great flavour in every pack”.
