France is the latest country to be added to Procomer’s pan-European campaign, joining Spain, the UK and Germany
Costa Rican trade promotion agency Procomer has launched a consumer marketing push in France as part of its expansion in European markets. With a total of 120 days of tastings in supermarkets located in the Île-de-France region, the initiative seeks to publicise the differential value, responsible origin and premium quality of two of the country’s star agricultural products: pineapple and cassava.
The initiative is part of Costa Rica’s ‘Welfare Producers’ international campaign. The far-reaching project began in 2025 with promotions in Spain, the UK and Germany, with France joining this year.
“France represents a strategic opportunity to continue diversifying Costa Rican exports to markets that value the quality, sustainability and traceability of the products they consume,” said Laura López, general manager of Procomer.
“Getting closer to the French consumer allows us to show that behind every Costa Rican fruit and vegetable there is innovation, environmental commitment and social well-being. This initiative is part of a broader strategy to expand Costa Rica’s presence in high-value markets and generate new opportunities for our exporters.”
According to Procomer, Costa Rican cassava is a gluten-free tuber, extremely versatile in the kitchen and highly appreciated for its quality internationally. During the promotion, French consumers will be able to learn more about its properties, as well as access recipes and consumption tips through an information leaflet and a website specially designed for the occasion.
In parallel to the events in France, Procomer is also organising tasting and promotional campaigns in Germany during June and July.
