Sourcing from Kenya means that European demand for high quality year-round can be met, Del Monte says
Starting this week and throughout the entire summer, Fresh Del Monte is offering avocados grown on its own farms in Kenya to all of its main European markets.
According to the company, the Kenya-grown avocados are large, creamy Hass, with ”the perfect taste and versatility” that European consumers expect for their summer recipes.
“Growing avocadoes in our own farms in Kenya with the unique expertise of our team there, makes a huge difference to offer the high-quality product the consumer wants,” said Thierry Montange, marketing director for Del Monte Europe Africa.
”As consumption increases in our region, Europeans have become more demanding about the quality of avocados they buy, and this is an opportunity for Del Monte, as a premium fruits producer, to offer the fruits that deliver the nutritional and taste benefits they expect, all year long,” he added.
According to Del Monte, its farms in Kenya have received numerous recognitions for their sustainability achievements, including the Sustainably Grown certification from SCS Global Services and for their engagement in a women empowerment programme in partnership with local NGOs.