Worldpanel by Numerator’s Brand Footprint 2026 report reveals the Canary Island banana brand is the most chose by Spanish households
Plátano de Canarias (Canary Islands Banana) has once again been recognised as the brand most chosen by Spanish households by Worldpanel by Numerator’s Brand Footprint 2026 report.
It shows that the brand achieved 89.1 per cent penetration in households on the Iberian Peninsula, reaching 17mn shoppers and registering 298.9mn purchase transactions, maintaining an average purchase frequency of 17.6.
“These figures solidify Plátanos de Canarias as the most trusted brand in the category, reinforcing a leadership position it has held since the study began measuring the product,” Plátano de Canarias said. “In other words, when it comes to fruit in Spanish households, the brand continues to hold a very special place in their shopping baskets.”
The fact that Plátano de Canarias continues to be part of the daily diet of millions of families across the Iberian Peninsula will be all the more welcome by the islands’ bananas growers given the increasingly competitive consumer market they face.
According to Sergio Cáceres, manager and director of marketing and communication for Plátano de Canarias, “this recognition, which stems from objective market data, is the result of the trust that millions of families place every day in the work of banana farmers, and thanks also to the collective structure of Plátano de Canarias.
“That this brand, which belongs to everyone, continues to lead in such a competitive environment is, without a doubt, a sign that there is a consumer who knows and highly values the importance of quality food in every sense.
“Because behind every Canary Island Banana there is much more than a fruit: there is origin, tradition, quality and the work of thousands of farmers who make it possible for its flavour to reach Spanish homes every day.”
