Volumes hit almost 1.6mn tonnes, but producers face growing pressure as margins tighten
Morocco exported almost 1.6mn tonnes of fresh fruit and vegetables in 2025, spearheaded by tomatoes, early vegetables and avocados. However, prices showed a downward trend after the inflationary pressures seen in 2022/23.
Data from the Exchange Office and Morocco Foodex shows exports grew from around 1.4mn tonnes in 2023 to almost 1.6mn tones in 2025, a a cumulative increase of 15 per cent in two years.
Fresh tomatoes led the charge, with exports reaching almost 745,000 tonnes, a figure that has steadily increased since 2023. Shipments of vegetables such as peppers, courgettes and green beans also grew, as did avocados.
However, margins have also narrowed as production costs such as energy and labour have increased. Analysts warn that the progressive tightening of health and environmental regulations, recurring debates about what some European producers consider “unfair” competition from Morocco, and intensifying competitive pressure from countries like Egypt and Turkey, pose structural risks to Moroccan producers.
Furthermore, water scarcity is becoming a more pressing challenge as export volumes of water-thirsty crops like greenhouse tomatoes and avocados continue to grow. Watersheds – particularly in the Souss-Massa region and certain areas of the Gharb – are coming under increasing pressure.
