Suppliers in the Italian region report increased demand for their PGI-certified peaches and nectarines, with strong commercial interest in domestic and German markets driving plans for further development
Stonefruit producers in Romagna, Italy, say they have noted increased demand for regional, speciality products like their own in recent months, and plan to invest further in new and better varieties.
As this year’s campaign drew to a close, members of the consortium responsible for promoting and protecting Romagna’s PGI-certified peach and nectarine label said they had enjoyed strong commercial interest in Italy itself and in their main export market, Germany, during 2025.
And, according to market analyst Elisa Macchi of CSO Italy, it was a only a comparative dip in product availability in June which prevented the industry from maintaining the momentum achieved in the previous two years.
“There’s a recovery, and above all a constant varietal renewal that leads to a higher quality offer aligned with consumer demand,” says Macchi, citing YouGov data for the peach and nectarine market as a whole across Europe. “Consumption is also rebounding. Italy, Greece, and Spain account for 70 per cent of total production, with Italy leading per-capita consumption at around 15kg per household annually.”
In Italy itself, peach and nectarine consumption grew by 4 per cent in 2023 and 2024, driven by the latter product. But early 2025 data shows a drop in consumption compared with the previous 12 months.
“If we had more product, it would’ve been a record year,” comments Andrea Bini, sales manager at Il Frutteto. “The key is offering high-quality fruit with consistent aroma and flavour, which builds loyalty.”
Part of the consortium’s strategy going forward will be to introduce more of the varieties that can give it more dependable, better-quality supply, ones that not only withstand climate challenges but also deliver a great-eating product for consumers.
“The key to the future is continually updating the varietal list,” agrees Sergio Zavoli, a member of Agribologna and president of Conor. “Introducing more modern and high-performing cultivars will allow us to raise the quality of our offer, strengthen the PGI brand message, and ensure sufficient supply for the growing market demand.”
