The Sambóa Network continues to expand, with significant volume growth outside Italy expected in 2026/27
More than 7,000 tonnes of Sambóa apples were sold in the 2025/26 campaign as the brand continues its domestic and international expansion.
According to Gruppo Rivoira, holder of the rights to the three “sister varieties”, the campaign started particularly well between September and October, especially in Italy, where strong demand from wholesale markets helped the brand quickly expand its presence throughout the country. At the same time, Sambóa also strengthened its position within Italian retail chains, growing from an initial focus in Northern Italy to wider distribution across central and southern regions.
In addition to the strong performance in key markets such as Germany and Spain, which accounted for most of the European exports, the first commercial trials in Southeast Asia also delivered very positive results, particularly in Hong Kong, Vietnam and Singapore.
“Product quality proved outstanding throughout the season, as did its storage performance,” says Marco Rivoira of Gruppo Rivoira, which this year marketed the entire Sambóa production together with Gruppo Clementi. “Retailers that introduced Sambóa at the beginning of the season continued to stock the brand throughout the campaign. Over the course of the season, the Luiza, Venice and Isadora varieties were marketed sequentially, consistently ensuring the same quality and consumer experience. As a result, shoppers continued to enjoy the signature sweetness and crunchiness that define Sambóa.”
As the international Sambóa Network continues to expand, preparations are already underway for the next commercial season, which will also include the first significant production volumes grown outside Italy by other network partners.
“We are already working on new B2B and B2C initiatives to support the launch of the next campaign and further strengthen the market presence of our apples both in Italy and abroad,” says Giulia Montanaro, general manager of the group. “With production expected to grow over the coming years and with increasingly diverse target markets, maintaining consistency is essential, not only in product quality, but also in the way the brand is communicated.”
