The company will showcase a range of new product offerings and packaging solutions in Berlin
SanLucar will introduce a range of new products and concepts at next week’s Fruit Logistica. These include its Fruitissimo fruit ice with natural fruit pieces; the golden‑flesh SanLucar kiwifruit; revamped packaging for strawberries, berries and stonefruit; a new tomato concept with larger‑quantity formats and a stronger convenience focus; an innovative apple concept; its latest fresh-cut and salad bowl offerings; Medjool dates, and much more.
At the heart of the exhibition is the SanLucar showroom, which brings together product and presentation concepts alongside modern POS solutions for modern fresh produce departments.
CEO Armin Rehberg commented: “Fruit Logistica is an important platform for us every year to demonstrate what SanLucar stands for: high‑quality products, a close link to our own production, and concepts that help retailers make their fruit and vegetable departments more attractive and future‑proof.
“For us, it’s about making quality visible – from cultivation to the point of sale. At the same time, true innovation is essential to keep surprising our customers and to engage in meaningful conversations on site that drive future value”.
With regards to new packaging concepts, SanLucar will debut innovative solutions such as the new stonefruit concept in FreshBag and flowpack formats, reduced plastic Nature Bowls for tomatoes and berries, and new printed cardboard punnets for strawberries.
“Another highlight is the new cooperation with Disney & Pixar for the upcoming cinema release of Hoppers, which premieres in March 2026,” the company said. “At Fruit Logistica, we will present a joint concept with Disney focusing on nature, discovery, and responsibility.”
Over the past 20 years, SanLucar has increased its revenue more than tenfold. Despite global challenges, the company has grown by over €600mn between 2019 and 2025, reaching nearly €1bn in its core business today. By 2030, the company aims to reach sales of more than €1.6bn.
“We have achieved this growth organically by consistently expanding our own high‑quality global production and our new and established SanLucar farms,” Rehberg said.
“This is only possible with a clear vision and strategy, with reliable, long‑standing partners in the retail sector, and of course with our dedicated teams. They deserve our appreciation time and again. What matters to us is doing everything in a way we can be proud of, and always with the appropriate respect.”
SanLucar will be in Hall 27, D51 and D60.
