Cooperatives Vip and Meg say they are using new AI technology to boost production at high altitude
South Tyrol’s summer fruit production is primed for productive season, according to two of its leading suppliers Vip and Meg, with around 900,000 new plants ready to yield their first fruits.
Vip, the Val Venosta-based cooperatives association, and Meg, a major grower cooperative based in the nearby Martello Valley, say they expect output of products including strawberries, raspberries, apricots and cherries to increase this season after rolling out “ambitious projects” focused on sustainability and new technology.
“The goal is to ensure long-term, efficient cultivation that respects resources,” said a spokesperson. “The producers’ passion and extensive experience are combined with modern, AI-supported systems for irrigation, fertilisation, and pest control.”
In this way, the two groups aim to combine tradition and innovation to maintain a forward-looking agricultural model.
Strawberries, for example, are grown at up to 1,800m above sea level, in a natural environment described as “exceptional” where marked temperature variations favour slow ripening, intense color, and a “superior” flavor profile.
