Peel Talk digital initiative aims to position citrus as both a wellness food and a catalyst for everyday connections
Sunkist Growers has announced the launch of Peel Talk, a new digital content series designed to deepen consumer engagement and reinforce the role of citrus in everyday wellness, snacking, and shared moments.
The move builds on the brand’s growing presence across digital channels, Sunkist noted.
”Peel Talk introduces original storytelling, culinary inspiration, and interactive content that connects consumers more directly to citrus and the farmers behind it – while supporting engagement during peak California citrus season,” the cooperative outlined.
The idea behind Peel Talk is that ”small rituals can create meaningful connections”, Sunkist continued.
In each episode, pairs ranging from couples and siblings to roommates and friends sit down together to peel a Sunkist orange and connect.
”As the peel comes off, the pace slows, conversations open up, and candid moments unfold – positioning citrus as both a functional food and a simple way to bring people together in everyday life,” the group explained.
The series includes four episodes, all available across Sunkist’s digital platforms, including Instagram and TikTok.
The campaign launches at a key time for the citrus category in North America, when a wide range of in-season citrus is available to consumers, including Navel oranges, lemons, California mandarins, grapefruit, organics, and specialty products such as Cara Cara oranges, Blood oranges and Minneolas.
“Peel Talk is designed to meet consumers where they are – seeking connection, wellness, and simple rituals in their everyday lives,” said Cassie Howard, senior director of category management and marketing at Sunkist Growers.
“By combining storytelling, recipe inspiration, and interactive experiences, we’re bringing citrus into moments that feel personal, shareable, and relevant to how people connect today.”
In addition to episodic content, Peel Talk features recipes designed for shared living households, along with interactive elements such as a citrus personality quiz that invites consumers to discover their ”unique citrus persona”.
Sunkist added that Peel Talk content will roll out throughout April across its digital platforms.
