International Taste Institute recognises Sweetloom’s balanced flavour profile, natural sweetness, aromatic complexity, and rich texture
Yuksel Seeds has revealed that its Sweetloom tomato has been awarded the highest recognition by the International Taste Institute for the second consecutive year.
Sweetloom again earned the three-star Superior Taste Award, a distinction reserved for products that “achieve the highest levels of sensory excellence”.
Based in Brussels, the International Taste Institute is dedicated to the sensory evaluation of food and beverage products.
Every year, thousands of products are subjected to rigorous blind tasting sessions conducted by an independent jury of renowned chefs and sommeliers.
Evaluations are based on criteria such as first impression, visual appeal, aroma, taste, texture, and final sensation, ensuring an objective assessment focused solely on product quality.
According to Yuksel, Sweetloom impressed the jury with its balanced flavour profile, natural sweetness, aromatic complexity, and rich texture.
“We are especially proud of this recognition because it rewards one of the most difficult achievements in our industry: consistency,” said Hicham Abba, marketing director and area manager for the Americas, Western Europe, Africa, and the Middle East at Yuksel Seeds.
“Being distinguished for the second consecutive year confirms that Sweetloom is a variety capable of standing out not only for its agronomic performance, but also for the unique sensory experience it offers consumers.
“This recognition encourages us to continue investing in innovation while keeping our focus on what matters most: taste,” he noted.
Yuksel said that the recognition reinforces its strategy of developing varieties that combine agronomic performance, adaptability, and superior eating quality.
“At a time when consumers increasingly seek authentic products with distinctive flavour and added value, Sweetloom continues to stand out as a variety capable of meeting these expectations,” the group added.
