Comedian has helped launch a Pink Lady social media challenge to bring a pop of pink, pause for a moment or create a fizz of kindness
Comedian Katherine Ryan has joined apple brand Pink Lady’s ‘Find Your Fizz’ campaign that encourages consumers to find little moments that “make life feel sweet again”.
In a reel posted to Instagram, Ryan is featured in a range of pink outfits as she explains how to bring a ‘pop of pink’ to the day, from painting your nails to random acts of kindness.
The brand is running a competition alongside the campaign, encouraging consumers to share pictures of themselves completing one of a number of challenges to win a Pink Lady lunch bag.
The challenges include pause for a moment in the day, treat yourself to a little luxury, a ‘fizz’ of kindness, a pop of pink or power your lunchbreak.
“I’ve joined the @pinkladyappleuk Find Your Fizz challenge to sprinkle a little extra joy into everyday life,” Ryan wrote on Instagram.
“From adding a pop of pink to your daily routine, to spreading the love with a random act of kindness, it’s all about finding those little moments that make you smile,” she said.
Pink Lady, through its Twenty Degrees agency and McCann PR, has also partnered with Toronto-based illustrator Kathleen Fu on a series of reverse Where’s Wally-style illustrations, with the eponymous pink lady in each drawing, “finding her fizz and owning the moment”.
The illustrations will be seen across social media and out of home channels, with the campaign also supported by content creators.
