M&S drops prices on 19 veg lines to attract families

Premium retailer M&S has moved over 20 veg staples  into its ‘Remarksable Value’ and ’Dropped and Locked’ ranges, lowering the price of 19 products including chestnut mushrooms, sweet potatoes and leeks.

The move is aimed at attracting more family shoppers, following price cuts on other staples, including beef mince, earlier this year.

Brassicas including cabbage and Brussel sprouts, as well as leeks, garlic, courgettes and sweet potatoes are among those now in the Remarksable Value range, which is benchmarked to competitor prices, while Santini tomatoes, organic leeks, organic garlic and portobello mushrooms are now within Dropped and Locked. 

“Families want to eat well without paying more, and vegetables are at the heart of the weekly shop,” said M&S Food MD, Alex Freudmann.

“By lowering prices on everyday veg staples, we’re making it easier for more families to shop M&S as part of their weekly shop as we double the size of M&S Food,” he added. 

M&S said it is seeing more customers adopt more plant-forward habits, with research from Mintel finding 71 per cent of shoppers are trying to include a wide variety of plant ingredients in their diet.

“In 2026 we are seeing consumers look to prioritise both their health and value for money when it comes to their weekly food shop, without compromising on either,” said director of analyst firm Kokoro Insights, Tom Berry.

”Brands that make it affordable to live a healthy lifestyle are the ones that win in this environment,” he said. 

M&S also highlighted that its Remarksable Value range is used to highlight quality, with cauliflower in that line 20 per cent larger than the market average, and chestnut mushrooms sourced as 100 per cent British.

It also has a target for for all fresh British products available on shelves to come from farms using regenerative practices by 2030.