The latest episode of Fruitnet’s conversation series Fruitbox was recorded live at Prognosfruit 2025 in Angers, France, where Daniel Sauvaitre and Philippe Binard of the World Apple & Pear Association oversaw the delivery of this year’s annual European apple and pear production forecasts.

Chris White speaks to Daniel and Philippe about their expectations for the coming season, as well as some big challenges in terms of EU regulations, international trade tariffs, and struggling consumer demand.

Listen in for expert insight into the global fruit market, marketing strategies around consumer health, and the need to limit growers’ exposure to rising input costs.

Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet’s Chris White. He has been reporting on the global fresh produce business for more than 35 years.

Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.

To tell your story on Fruitbox, email chris@fruitnet.com

To sponsor Fruitbox, contact advertising@fruitnet.com

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