Oppy welcomes apple crop

Oppy has said it is looking toward the arrival of a new crop of Envy apples alongside a diverse range of year-round varieties.

The group said it remained committed to delivering excellence with its imported apple set, as the season transitioned and shoppers sought fresh, high-quality produce.

With a supply chain spanning Washington, New Zealand, South Africa and Chile, Oppy said it ensured a ”consistent and reliable source of apples to meet demand”.

“Our commitment to quality, innovation and adaptability drives our success,” said executive director of apples, pears and category development Piers Hanbury.

“We’re proud to offer a diverse selection of premium and everyday apples, including Ambrosia, Braeburn, Smitten, Royal Gala, Fuji, Granny Smith, Pink Lady and our signature Envy and Jazz apples.”

Oppy pointed out that Envy apples had demonstrated ”remarkable growth” against a flat category, outpacing the industry with a 19 per cent increase in conventional supply and 77 per cent growth in organic offerings.

“Our retailers can depend on Oppy to be a partner in their success, Hanbury continued. ”With our extensive marketing support and commitment to our expect the world from us promise, they can lean on us to deliver the best in flavour, crunch and eating experience.

”And at a time when every dollar holds significance for consumers, we believe they deserve nothing less than the crisp satisfaction and superior taste of a freshly harvested apple,” he added.