The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
Avocados From Mexico has lined up actor and comedian Rob Riggle to front a nationwide consumer marketing campaign in the US.
The campaign kicks off on 19 January and aims to strengthen the connection between avocados – and more specifically guacamole – and American football.
With Riggle’s help as The Guac Guru, its goal is to land the message that Mexican avocados are the perfect game-day ingredient for the ever-popular dip.
Shoppers who purchase a special themed bag of avocados will be able to scan a QR code, snap a photo of their receipt, and receive US$1.50 cash back. And ten of those participants will bag themselves a year’s supply of avocados.
“It’s simple – there’s no game day without guac,” says Riggle. “That’s why I’m so pumped to team up with Avocados From Mexico. If you find yourself like me every year, trying to predict just how much to make for your crew before your Big Game party, remember this: There’s no such thing as too much guac.”
Of course, the ‘big game’ he refers to is the Super Bowl. This year’s event, the 60th in its history, takes place on 8 February 2026 at the Levi’s Stadium in Santa Clara, California.
According to research cited by Avocados from Mexico, 84 per cent of American football fans say that food is as important as the game itself.
“Guacamole isn’t just a dip – it’s a Big Game essential,” added Stephanie Bazan, senior vice-president of commercial strategy and execution for Avocados From Mexico.
“Pair Rob Riggle’s larger-than-life energy with our fresh avocados, and you’ve got a game-winning combo that guarantees avocados will be the real champs at every watch party this season.”
