Michael Schadler takes over from Todd Fryhover after 18 years in the role  

The Washington Apple Commission (WAC) has announced the appointment of its new president Michael Schadler. Schadler, executive vice president for the Florida Tomato Exchange (FTE), the Florida Tomato Growers Exchange (FTGE), and the Florida Tomato Committee (FTC), will succeed predecessor Todd Fryhover, who announced plans to retire in March after leading the WAC for 18 years. 

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Michael Schadler will assume the position in September 2024

Schadler will assume the position in September 2024 and work closely with the WAC international marketing team to develop and implement strategies for the Commission’s promotional programmes in foreign markets. He will also act as the primary liaison for Washington apple growers and shippers, the WAC board of directors, industry organisations, and the USDA Foreign Agricultural Service, including overseas offices and staff in Washington DC.  

Prior to representing Florida’s tomato growers, packers, and shippers, Schadler directed international marketing programmes for the Florida Department of Citrus for three years.  

“Michael’s background with trade associations, international marketing, advocacy, and grower relations make him an ideal fit for this position,” said Fryhover. “I have confidence Michael and WAC staff will work seamlessly to represent the Washington apple grower community and take our programmes to the next level in these challenging times for Washington state tree fruit.” 

Schadler graduated from the University of Washington in 2002 with a bachelor’s degree in international studies. He is also a member for several trade committees including the USDA Advisory Committee for Trade in Fruits and Vegetables, the Canadian Produce Association North American Trade Committee, Florida Farm Bureau Fruit and Vegetable Advisory Committee, International Fresh Produce Association Government Relations Council, the Specialty Crop Farm Bill Alliance, and several others.  

“Having been away from Washington for more than a decade, I’m excited to be returning and to have the opportunity to work on behalf of the state’s signature crop,” Schadler said.  

“I’m looking forward to helping the apple industry manage a very competitive international landscape.  There are a lot of headwinds, but the industry is well positioned to continue building on its long-term export success.  It will be a privilege to join the Washington Apple Commission this September.”