Sun World’s branded grapes are looking to impress at the Winter Fancy Foods Show as it continues its global campaign
Sun World’s international marketing campaign promoting its Autumncrisp grape brand is set to take in the bright lights of Las Vegas this month.
The grapes will be on display with a three-day residency at the 2024 Winter Fancy Food Show, one of the world’s largest B2B-only specialty food industry events.
The sampling station at the event is the latest step in Sun World International positioning Autumncrisp as the first globally branded table grape available year-round.
More than 13,000 food and beverage makers, buyers, retailers, distributors, media, influencers and other industry insiders attend the Winter Fancy Food Show each year for product discovery, trend-spotting, networking and education, making it ”one of the world’s premier platforms for debuting innovative foods and beverages”, the group said.
“With the Autumncrisp brand, we are working to transform the table grape category in 2024,” said Jennifer Sanchez, Sun World’s vice-president of marketing. “There is no better venue to kick-off this year’s campaign than with this major event on a global stage.
”With Autumncrisp’s large, delicious, beautiful and round green grapes, we look forward to premiering them in Las Vegas surrounded by all the other world-famous attractions,” she added.