Third annual promotion offers shoppers an opportunity to win one of two gift cards to curate their own getaway
Summer Citrus from South Africa (SCSA) has launched its 2023 consumer summer promotion, ’The Sweet Escape Sweepstakes’, as it heads into its 25th consecutive citrus season.
For the third year in a row, the annual promotion is offering shoppers the chance to win one of two US$500 Visa gift cards to create their own getaway this summer.
“We continue to see an increase in consumer engagement from our Sweet Escape Sweepstakes and have brought it back to keep South African citrus at the top of everyone’s minds this summer,” said Suhanra Conradie, CEO of Summer Citrus from South Africa.
“Despite challenging weather conditions, we are proud to be able to continue to supply the US with premium citrus during the summer months.”
Throughout the duration of the promotion, SCSA will share inspirational and educational content to incorporate citrus into fresh summer recipes.
The brand is also using its social media platforms to educate consumers on the importance of citrus from South Africa, noting the superior quality and taste.
“We began hosting consumer facing promotions eight years ago and with each season, we’ve been able to share why South African citrus is special and continue to further entice shoppers to look for the label in the grocery store when looking for exceptional fruit,” said Conradie.
To further enhance the promotion, SCSA will utilise online advertising to key markets on Facebook and Instagram that encourage shoppers to participate in the sweepstakes.
The promotion will also be supported by email marketing, public relations efforts and social media campaigns.
“Our promotion is not only to inform shoppers of the availability of South Africa’s supreme citrus, but also help showcase consumer interest and feedback to retailers,” added Conradie. “The intel we capture during this time is key to understanding our shoppers a bit better.”