Marketing – Page 5
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NewsSouth African citrus industry prepares for less flexibility in UK exports
The citrus industry in South Africa is preparing for reduced market access and more checks on exports to the UK under planned realigment with EU and new SPS agreement
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NewsCalifornia avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
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NewsUK-Switzerland FTA to benefit British veg exporters
Broad bean, pea and carrot exports among set to gain from a wide range of new tariff-free access to highly-protected Swiss market
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NewsChange at the top in FPJ Big 50 Products 2026
For the first time since the publication’s inception, the UK’s best-selling fruit or vegetable has changed
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NewsM&S launch beans and pulses campaign with Bowel Cancer UK
Retailer launches beans and pulses consumer campaign to help customers eat more fibre alongside £50,000 donation to Bowel Cancer UK
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PodcastsKiwi brand Zespri’s ‘big moment’ in the US and Canada
Chris Wilson tells The Fresh Ideas Show how the kiwifruit giant intends to drive major growth across North America for SunGold and Ruby Red
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NewsBanana Link remains determined after three decades
Despite a bunch of successes, the UK-based NGO still faces some familiar challenges as it strives for supply chain sustainability
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NewsFirst new-season Alpine Fresh blueberries to China sell out in one hour
Container opening at Jiaxing’s Haiguangxing Market marks launch of Peruvian blueberry season
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NewsSyngenta campaign amplifies women farmers’ voices for YWF 2026
Syngenta Vegetable Seeds is calling on women and allies across agrifood to submit their stories for the UN’s International Year of the Woman Farmer 2026
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NewsBelgian topfruit battles shipping uncertainty
Apple and pear producers in Belgium are keeping an eye on the weather forecast as much of Europe bakes in its second heatwave of the year, but the reliability of the shipping lines remains the chief concern for exporters
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NewsMichigan wraps up “strong” asparagus season
MAAB reflects on marketing campaign combining retail promotions, influencer partnerships and digital content designed to drive consumer demand
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NewsZespri discusses China procurement model with growers
Kiwifruit marketer begins consultation on how it plans to tackle growing Gold3 supply in China
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NewsWest Pak Avocado unveils new organic programme identity
US avocado supplier West Pak is challenging organic produce conventions with a gold-yellow rebrand of its organic avocado programme
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AnalysisFrance’s Interfel urges sector to think global
France must embrace the interconnectedness of the world if it wants to secure the future of fresh produce in the country, says Interfel president Daniel Sauvaitre
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NewsF.lli Orsero fires up guacamole kits as consumers warm to avocados
Italian brand expands Duetti range with all-in-one guac pack, as consumer demand for avocados continues to grow
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NewsOZblu Global Grower Conference advances blueberry brand
Event examined how to strengthen the production and marketing supporting the premium blueberry offering
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NewsCosta Rica launches pineapple and cassava promotion in France
France is the latest country to be added to Procomer’s pan-European campaign, joining Spain, the UK and Germany
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NewsBollo unveils ‘Bueno Bueno’ summer marketing campaign
Campaign kicked off with a teaser in Madrid, accompanied by large-scale melon and watermelon tastings
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NewsEU apple campaign targets Colombian importers at Bogotá trade show
The ‘Have an apple day!’ EU co-funded campaign made a strategic push into the Colombian market at Alimentec-Anuga Select Colombia 2026
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NewsPink Lady slices among fruit pot recall after Salmonella finding
PrepWorld has recalled several fruit pots from six retailers across the UK and Ireland after routine testing found Salmonella in apple and kiwi