Marketing – Page 5
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CommentComment: Smart and sassy will stop the snickering
Time for the fruit and veg business to convince the world that its products are worth a lot more than they are led to believe
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NewsLidl Netherlands partners with TeamNL to promote healthy lifestyles
Discounter to provide free fresh fruit and smoothies to athletes at the Milan and Cortina Olympic Games in February
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NewsSun World grape varieties gain traction in Namibia
Breeder has announced licensing agreements with multiple Namibian exporters, strengthening its presence in early season production regions
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NewsSanLucar launches new citrus campaign
Under the slogan Start Fresh, Feel Well!, the campaign features eye catching in-store materials and digital social media actions
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NewsFall Creek to unveil new Sekoya Nova variety at Fruit Logistica 2026
High-chill blueberry variety offers shelf-life exceeding 60 days and approximately 80 per cent of fruit above 18mm diameter
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FeaturesPolish apple exporter reports solid season despite market pressures
Jan Nowakowski of Polish apple exporter Genesis Fresh says this season has demonstrated the importance of flexibility and diversification
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NewsNew Amazon Now service offers ultra-fast delivery of fresh produce
Retail giant has ramped up its focus on speed with a new service delivering fruit, veg and household essentials in under 30 minutes
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NewsChilean blues go on marketing offensive in Argentina and Brazil
One of the Blueberry Committee’s key goals this season is to boost exports to regional markets
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Analysis‘Sustainability now a priority for banana consumers’
Caoimhe Buckley, chief corporate affairs officer at Fyffes, tells Fred Searle about the key trends, challenges and opportunities shaping the global banana industry
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FeaturesAvocados on the rise in Lebanon
Investment is pouring into avocado production in Lebanon, with the Avocado Lebanon Association working to ensure growers meet all the requirements for European market access
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VideoHow can apples and pears compete with avocados and mangoes in the social media age?
Nine leading players in the fresh apple and pear market explain what opportunities they see to add value to the category
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VideoHealthy, sustainable… and losing consumers? Apples and pears fight for attention
World Apple & Pear Association secretary general Philippe Binard considers the challenge ahead for the topfruit business
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NewsStellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
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NewsUlisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
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NewsLidl supplies fruit and veg to European handball tournament
Retailer continues recent marketing focus on fresh food and healthy eating with another major sports tie-in
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NewsUS Dietary Guidelines reinforce fruits and vegetables as essential
The Foundation for Fresh Produce says updated US Dietary Guidelines for Americans present meaningful opportunities for the fresh produce industry
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NewsDrinks, desserts, and decorations: F.lli Orsero launches Duetti
New range features trio of products that encourage shoppers to make more use of flavour-rich exotic fruits and spices
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NewsWashington fruit industry mourns death of BJ Thurlby
Washington State Fruit Commission president passes at the age of 60
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NewsRijk Zwaan showcases innovative varieties at Fruit Logistica
The Dutch breeding company will showcase its Nasonovia Defense lettuce, Blue Leaf cucumbers and health-focused varieties in Berlin
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NewsMexican avocado exports to US forecast at record 2.5bn pounds
Avocados from Mexico forecasts record US import volume, citing favourable weather, consistent quality and integrated supply chain as key drivers