Marketing – Page 5
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ArticleBanana Time showcases Ecuador’s banana sector
Industry show in Guayaquil celebrates growth of Ecuadorian banana exports but discusses the various challenges currently facing the sector, from security to climate change
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NewsSun World hails success of New York brand launch
”Enthusiastic and excited” consumers give Autumncrisp brand the thumbs up at the New York Wine and Food Festival
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ArticleSanLucar links up with Disney for new Wish campaign
Disney movie takes the spotlight in the new promotion at point of sale in Germany and Austria
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ArticleBloom Fresh wins Korean trademark case
Korean Intellectual Property High Court rules Sweet Sapphire is a trademark not generic variety
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ArticleOrsero offers Italians ‘frighteningly good’ pumpkin
Leading brand encourages consumers to make use of classic autumnal squash in range of recipes
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ArticleEFC launches Sprizzle apple concept
The varietal manager behind brands including Migo and Kanzi has launched Sprizzle, described as “the optimistic apple”
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NewsAutumncrisp takes its first steps as a consumer brand
The Food Network New York City Wine and Food Festival is to be the launching pad for the new table grape brand
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NewsChiquita goes pink for breast cancer awareness
Chiquita once again joins forces with American Cancer Society for Breast Cancer Awareness Month, displaying pink stickers on its bananas
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ArticleKiKoKa yellow kiwifruit brand debuts at Fruit Attraction
First volumes of KiKoKa-branded yellow-fleshed kiwifruit from the Yellow Kiwi Project will be on sale in Europe from this autumn
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ArticleBloom Fresh unveils new corporate identity
IFG and SNFL tie-up outlines bold commitment to transform the world of table grapes and cherries
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ArticleVog revamps organic brand and pushes on with promotions
The South Tyrolean company made the most of its appearance at Fruit Attraction this week, as it looks to boost the value of the region’s apple production
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ArticleNew banana brand tackles ‘produce devaluation’
“The world has got it wrong,” says creator of Fyffes’ new label, which promises support for female empowerment, education, and child nutrition
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NewsMuch promise as Migo season kicks off
A strong retail campaign is lined up this year with the pear also looking to break ground in new markets
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ArticleBig change for Hillfresh
Despite a challenging 12 months, Hillfresh has still seen much change and category growth, according to Hans van den Heuvel
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NewsDole launches specialist organics division and brand
Group’s new Dole Organics division and GO Organic! consumer brand will be officially introduced at Fruit Attraction 2023 in Madrid
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NewsDel Monte makes Miraculous annoucement
Group extends its collaboration with Miraculous as part of its new ’Kiwi Origin South Europe’ campaign
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ArticleZespri set for big Northern Hemisphere harvest
Kiwifruit marketer expects record Northern Hemisphere harvest driven by SunGold growth
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ArticleMarlene invites consumers on a culinary journey
The Vog brand is enhancing its Aroma Wheel in its bid to become a cultural ambassador for apples
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ArticleKanzi season off to energetic start in Europe
Stocks of Kanzi apples from the Southern Hemisphere were quickly exhausted thanks to dynamic demand over the summer, providing the ideal starting point for the new European season
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ArticleRaisins SA highlights “world-class agronomy”
Production techniques, sustainability and traceability are all high on the agenda in South Africa, the industry body says