Marketing – Page 5
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ArticleEgyptian citrus makes waves
Juhayna’s Amr Eltarabolsy is optimistic for the future of Egyptian citrus, as the company expands in both the fresh and juice markets across the world
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NewsBrands bring joy to Italy’s apple business
Continued investment in club varieties, supported by high-profile marketing promotions, appear to have brought sustained growth
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NewsThe Wonderful Company commits US$10mn to LA fire relief efforts
Company pledges financial support for firefighters and police, and says it will also double employee donations
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ArticleFresh Produce Vietnam: agenda announced
Fruitnet’s brand-new event in Ho Chi Minh City explores every aspect of the booming Vietnam market
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ArticleNew Bollo campaign invites consumers to focus on the good stuff
Citrus joins melons and watermelons in marketing push to reinforce brand’s year-round presence
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NewsBritish berry industry future “under threat”
Growers warn of difficult year to come despite the British berry sector hitting record milestones
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ArticleFruit World and Creekside Organics complete merger
The 50-50 merger will strengthen family farms and expand services for customers
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NewsWestfalia acquires Belgian avocado specialist Syros
The move strengthens Westfalia’s value-added business in Europe and aligns with its growth strategy
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NewsUS blueberries get export funding boost
The country’s Highbush Blueberry Council is awarded US$1.5m to further develop export market opportunities
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ArticleNew CMI Orchards campaign links well-known apple varieties with premium counterparts
Campaign markets Juici, Ambrosia Gold and EverCrisp brands amid fall in Honeycrisp production
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NewsFruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
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ArticleFresh Del Monte builds on its 'pillars of strength'
Gianpaolo Renino, senior vice-president of Fresh Del Monte Europe and Africa, outlines the key products and strategies that will support the company’s year ahead
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NewsHalos return to screens with first campaign in five years
US mandarin brand set to debut two new television advertisements that focus on its popularity as a healthy snack item
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CommentComment: Pink Lady changed the face of apple marketing
As the founder of Pink Lady Europe steps down, Chris White recalls his first encounter with the apple in Australia during the early 1990s
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NewsPink Lady Europe bids au revoir to founder
Organisation pays tribute to Didier Crabos as it elects new chair at annual meeting in Montpellier
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NewsOrganic yellow kiwifruit a winner in Italy, Belgium and Greece
It’s Bio campaign sees strong demand growth among consumers who are concerned about health and sustainability
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NewsChestnuts coasting on the local market
New brand secures deal with Coop Italia for its northern Italian production as volumes return to historical level
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ArticleJD Super celebrates start of Chilean cherry season in China
Chinese retailer aims to sell Rmb5bn of Chilean products over three years with strategic cooperation agreement
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NewsOrsero sells limited-edition Christmas avocado packs
Boxes of four perfectly ripe Hass available across Italy, as marketer underlines its ability to supply the fruit year-round
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ArticleBloom Fresh announces licensees in China
Announcement comes amid continued commitment to pursue license infringement across the nation