Marketing – Page 5
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AnalysisNorth Macedonia organises for growth
Makfresh unites North Macedonia’s leading fresh produce exporters, with the goal of boosting the visibility of the country’s fruit and vegetables and expanding access to European markets
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NewsTru-Cape supports drive to deliver 8mn meals for World Hunger Month
South African fruit exporter and local marketer joins campaign to relieve hunger in the country
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NewsOppy to market Oceanside Pole peppers
West Coast Tomato Growers programme will be enhanced by the introduction of red sweet bell peppers
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NewsZespri exceeds NZ$5bn in global sales
Kiwifruit marketer sells 220.9mn trays of fruit and delivers record returns to growers as it passes its 2025 goal set a decade ago
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NewsAVA berry varieties show way for Angus
Premium berry varieties like AVA Magnum and AVA Monet aim not just for outstanding taste but also improved shelf life, according to Angus Soft Fruits, making them ideal for export to the Gulf and Asia
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NewsFresh Produce Vietnam highlights big potential
While Vietnam has already emerged as a key market for the global fresh produce business, it holds massive untapped potential, heard delegates to Fresh Produce Vietnam
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NewsAlmería kicks off 2025 watermelon campaign
The province’s watermelon production is set to increase slightly in 2025
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ArticleFlash Gala exports surpass 1mn cartons
South African apple brand celebrates milestone as demand grows in eastern markets
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NewsSun World debuts Ruby Rush as it ushers in early grape season
The early-season red seedless grape is “proving its value to growers” and is now cultivated in ten countries, with production expanding
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NewsGreenTech announces award nominees
The jury for the GreenTech Innovation & Concept Awards 2025 picks six finalists from 47 submissions
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NewsAvocado Africa 2025 set for Nairobi
The fifth International Africa Avocado Congress takes place in the Kenyan capital on 27-30 May, with a focus on how to boost the competitiveness of African growers
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NewsFairtrade “remains the go-to ethical label” for shoppers
Clear link to responsibly made products is recognised by consumers of all ages, new research shows
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NewsAutumncrisp gains ground in Southern Africa
It has been another year of progress for the Autumncrisp grape variety in South Africa
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FeaturesUSAID cuts a “threat” to small farmers in developing world
The consequences of the termination of USAID-funded technical assistance programmes are hard to predict for the global fruit and vegetables business, but small producers are likely to be the first to feel an impact
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CommentComment: Who profits from proprietary produce?
Horticultural IP lawyer Darron Saltzman argues there could be a fairer way to structure variety licensing agreements
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NewsSunkist spotlights California grapefruit
Group says its grapefruit combo bag is ”tailor-made for summer’s big moments”
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NewsIFPA unveils 2025 Public Policy Agenda in Washington
Strengthening agriculture, expanding nutrition and advancing trade are the key pillars of the IFPA’s policy
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NewsDel Monte’s Rubyglow Pineapple named Best Food Innovation
Pineapple is recognised at the World Food Innovation Awards 2025, highlighting the company’s ”continued leadership in pineapple innovation”
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NewsFruitful Ventures underlines quality standards with Bloom brand relaunch
Premium brand is used for select range of products supplied by Olympic Fruit, Hoofdman-Roodzant, and Fresh-Pride
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NewsT&G Global expands presence in Asia with new office in Taiwan
Taipei City office is the sixth in-market office in Asia for the New Zealand apple marketer