Marketing – Page 5
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NewsItalian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
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NewsFrench campaign Jamais Trop focuses on affordability
Interfel’s Jamais Trop Econome, or Never Too Economical, campaign is back in September to help consumers on a budget to eat a healthy diet full of fresh fruit and vegetables
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NewsFruitist launches grab-and-go blueberry Snack Cups
New portable format aims to make fresh fruit ‘as effortless and craveable as packaged snacks’ for consumers with fast-moving lifestyles
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NewsWestfalia Fruit highlights growing Asian avocado demand
Global supplier points to expanding market access from African origins as key development enhancing supply flexibility for Asian customers
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NewsBerryWorld Asia launches with China debut and India campaign
Agroberries Group has established a new regional division, BerryWorld Asia, to distribute its licensed berry varieties across Asian markets, including first-time entries into China and India
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NewsFlash Gala aims for further success
The Flash Gala apple brand has achieved its most successful season since launch, with profitability levels dramatically improving year-on-year and prices exceeding expectations
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NewsWonderful Company tops 2025 People Companies That Care list
Fresh produce giant The Wonderful Company has been named number one on the 2025 People Companies That Care list, climbing from third place last year, recognising its extensive community and employee initiatives
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NewsDole wins gold at Brandon Hall Group leadership awards
Fresh produce giant Dole has secured gold recognition at the prestigious Brandon Hall Group HCM Excellence Awards for its international Key Talent Programme, marking outstanding achievement in leadership development
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NewsFresh Del Monte wins 2025 Sustainability Leadership Award
Fresh produce group honoured for advancing environmental and social impact while delivering measurable business results, including meeting Scope 1 and 2 reduction targets seven years ahead of schedule
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NewsFilm highlights collaborative efforts of B Corps
Stemilt Growers and the Equitable Food Initiative both feature in a short film examining the efforts of certified B Corporations to create resilient and inclusive food supply chains
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NewsGreenfood reports strong Q2 results with increased profitability
Swedish fresh produce marketer Greenfood has announced strong second quarter results for 2025, with adjusted EBITDA increasing by 16.1 per cent to SEK139.3mn, driven by improvements across all business areas
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NewsDriscoll’s One Family, One Earth campaign wins marketing plaudits
Awards highlight Driscoll’s community investments and environmental sustainability initiatives
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PodcastsFruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
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NewsSyngenta to launch new Romaine lettuce campaign in Salinas
Syngenta Vegetable Seeds will officially launch its new Romaine lettuce campaign at an upcoming field day event in California, showcasing varieties developed to deliver reliability and performance across diverse growing conditions.
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VideoThe Fresh Ideas Show: Summer sales, blueberries or bust, and magic magnets
Hear from fresh produce business experts including Tesco, Oddbox, Elenovations and Alegra in the latest episode of Fruitnet’s video podcast
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NewsEU approves digestive health claim for green kiwifruit
Green kiwifruit can now be marketed in the EU with claims about its positive impact on digestive health, following a landmark decision by the European Commission
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NewsFresh produce industry pays tribute to Ger van Burik
Members of the fresh produce business have mourned the recent death of former Holland Fresh Group representative Ger van Burik, who died on 24 July after more than 14 years coordinating the Netherlands’ presence at major international trade exhibitions
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NewsUSHBC launches ‘Blueberries Go Big’ marketing campaign
The US Highbush Blueberry Council has unveiled a new marketing initiative that aims to forge stronger emotional connections with consumers while highlighting the fruit’s significant benefits in every bite
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NewsSouth African grapefruit campaign breaks new ground
SummerStar Ruby grapefruit marketing campaign is a fresh direction for the industry
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FeaturesFlorette sticks to its fresh promise
The UK salad specialist’s “Guarantee of Freshness” speaks to the importance of freshness for salad consumers, while its new product launches look to add some spice to the category