Marketing – Page 5
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NewsCelina now packed in South Africa under QTee brand
South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
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NewsPink Lady apples lay out ambitious plans for 2030
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
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NewsAMFresh wins Fruit Logistica Innovation Award 2025
Onix triumphs in Berlin, with Croptimus by Fermata Technology landing the FLIA Technology prize
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NewsSambóa offers Chile fresh opportunity as climate warms
Italian-owned apple brand secures partnership agreements with three of Chile’s leading fruit producers
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NewsPeru named as Partner Country for Asia Fruit Logistica
Latin American export nation is the Official Partner Country for 2025 edition of event as Asia Fruit Logistica gears up to launch Peru Meet Up this October
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NewsPink Lady says UK retailers drive record sales
Apple brand says the record-breaking Southern Hemisphere season led to the biggest ever volume sold by British retailers
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NewsGiulia Montanaro joins apple brand Sambòa
Former Assomela foreign relations chief offers marketing group more than decade of apple industry experience
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NewsHortgro launches US stonefruit promotion
Plum Possibilities consumer campaign aims to drive demand for plums and encourage shoppers to participate in the sweepstakes
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NewsAmbrosia back on TV with “Divine for the whole family” campaign
Brand will sponsor some of the most popular programmes on air right now
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NewsFrance’s Interfel honours its first president, the late André Potel
André Potel, who was the first president of both Interfel and Aprifel, in addition to serving as director of CTIFL, has “left his mark”, according to Interfel
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NewsOrri Jaffa offers Israel citrus update
The country’s overall citrus yield is set to fall 4.5 per cent this year
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PromotionComing soon: Fresh Focus Berry 2025
Fruitnet’s special annual publication is the perfect platform to promote your brand to the global berry business
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PromotionRegister now and save… Grow your berry business at Fruitnet Berry Congress! 🌱
Join the biggest names in the berry industry at Fruitnet Berry Congress, the world’s premier event dedicated to the international soft fruit business, at the Ahoy Convention Centre in Rotterdam on 13-14 March. Why Attend? ✅ Gain exclusive insights from senior leaders at companies including Driscoll’s, Hortifrut, ...
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NewsAlbert Bartlett potatoes benefit from Minecraft movie tie-in
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
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NewsDriscoll’s, Hortifrut, and Rabobank share knowledge at Fruitnet Berry Congress 2025
Several of the world’s leading berry companies will take part in Fruitnet’s event on 13-14 March in Rotterdam
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NewsTatayoyo: Rijk Zwaan, Unica and Lidl collaborate on pepper push
The versatile Tatayoyo pepper is benefiting from a collaborative approach between seed company Rijk Zwaan, Spanish producer organisation Unica and discount giant Lidl
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NewsCalifornia avocado volume estimates at five-year high
Volumes projected to reach 170,097 tonnes in 2025
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NewsHortifrut Genetics launches gemstone-inspired brand strategy
Aim is to enhance brand recognition and highlight the “exceptional” quality of new berry offerings
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NewsBlue Whale revamps apple aisle with innovative marketing
The French apple exporter is focused on gaining in-depth knowledge of consumers to deploy a category-based approach that it says is proving highly successful in French supermarkets
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NewsIG International welcomes first container of premium Subsole cherries to India
Strong response to the shipment of Chilean cherries represents India’s growing confidence in more premium fruit