Marketing – Page 96
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ArticleGetting the blues at GBC2015
Three leading marketers speak at the Global Berry Congress about challenges and opportunities for blueberries
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ArticlePrince de Bretagne segments spuds
The French marketer's range of early potatoes is to be split into two separate brands, Primaline and Prima Breizh
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ArticleCereza del Jerte DOP volumes rise
Volume of fruit sold under the geographical label doubled last year says regulatory council
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ArticleEurofruit May 2015 – focus on consumers
Take part in our next issue, which features a broad range of topics designed to showcase the best in the industry
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ArticleSchool Fruit Scheme funds confirmed
National allocations of €150m in funding for the School Fruit Scheme have been voted in
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ArticleZespri defends buyer visit to NZ
Group issues statement describing all-expenses trip for international buyers as "great opportunity" to secure kiwifruit sales
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ArticleChefs help Zon launch asparagus campaign
New promotion for homegrown white asparagus should help marketer maintain its leading position in the Dutch market
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ArticleNew cultivar developer emerges in RSA
Riaan van Wyk and Liezel Kriegler head up re:inc innovation, which has acquired the majority of rights to former Colors Fruit breeding programmes
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ArticleSanLucar berries plug new movie
Shaun the Sheep features on new strawberry pack on sale in Germany and Austria, as well as McDonald's Happy Meals
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ArticleUniveg launches new exotics brand
Exclusive: Soul Fruit will be licensed to one retailer per country, with Rewe already selling the branded range in Germany
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ArticleMini Amazon peppers a big hit
Former Van Rijn marketing manager sees major opportunity for Brazilian snack product in several European markets
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ArticleWe Care, You Enjoy campaign lauded
Three-year promotion hailed as huge success for Spanish vegetable industry
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ArticleClubbing together: a new model for berries
Italy's Candonga brand, Europe's first club berry variety is aiming to secure its place at the top end of the strawberry market
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AnalysisIs business trying to game 5-A-Day?
Comment: Public health expert Caroline Williams believes the food industry is taking advantage of the health scheme
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ArticleMaersk Line earns customer praise
Group is awarded the Global Carrier Award from its customer Kuehne + Nagel
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ArticleAzores melons win PGI status
Cantaloupes produced on the island known for their sweet, juicy taste and high levels of Vitamin C
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ArticleDemand strong for Italian red clementine
Sicilian exporter Coa says Mandarossa offers excellent prospects in terms of market growth and consumer demand
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VideoChiquita launches new campaign in Europe
Just Smile banana promotion will be rolled out across ten European countries over the coming months
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ArticleCommunication key to vegetable growth
Prince de Bretagne sees its constantly evolving marketing and communication efforts as central to its goal of boosting consumption
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ArticlePink Lady celebrates continued success
The apple brand’s recent performance is at odds with the current dire state of the market, but how much can be attributed to the loyalty of Pink Lady consumers?