Markets news from Eurofruit – Page 2
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NewsFlash Gala apple campaign reaches over 100mn people
South African premium apple brand has significantly expanded its global reach through a digital-first marketing strategy
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NewsSouth African stonefruit gains foothold in Chinese market
The country has achieved its first successful sales in China, with sugar plums and interspecific varieties welcomed by the market
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NewsLittle Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children
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NewsAVA Dalicia strawberries to launch in UK by end of year
Scottish berry breeder hoping for high demand when Mediterranean variety opens for UK sales in 2026/27 following strong performance this season
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NewsNCP to appeal High Court judgment on Nadorcott
Group to fight on after court ruled Asda had not infringed plant breeders’ rights with sale of Tang Gold mandarins
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NewsHigh court decision on mandarins could have wider implications
UK judge’s decision to dismiss Nador Cott Protection’s case could mean retailers continue to sell Tang Gold variety
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NewsRisky business in the Gulf hits produce trade
The Gulf faces the possibility of fruit shortages, as vessels remain stranded at sea and new routes are sought, with few willing to take the risk
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NewsMercadona to expand fresh produce space in €3.7bn refit
Food retailer to roll out new Tienda 9 store model that significantly expands fresh produce and ready-to-eat offer
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NewsTrump tees up new tariffs as importers including Dole demand refunds
Three weeks after US Supreme Court ruled out the use of IEEPA, government digs foundation to erect new barriers
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AnalysisAnalysis: Costco Korea shifts its decade-long banana pricing strategy
Hyojun Kim breaks down the retailer’s sales structure noting recent changes that could see a bump in price after ten years
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NewsItalian apple exporters avoid major disruption in Middle East
Assomela says suppliers have ’largely withstood’ Middle East conflict, as strong sales and late-season timing helps to limit commercial impact
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NewsS&A Produce kicks off new season British strawberries
The British strawberry season is underway with the first pick at Kent supplier S&A Produce, alongside growing advances in winter season British berry supply
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FeaturesExotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
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NewsDia invests €16m to secure completely Spanish strawberry supply
Retailer increases investment by 15 per cent to source 4,300 tonnes exclusively from Spanish suppliers, with focus on Huelva production
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NewsPolish retailers adhere to new law on fruit and veg origin labels
Authorities report dramatic improvement after introduction of new flag regulation and major fines against Biedronka and Kaufland
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Features‘Customer focus key to growing avocado category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avo supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
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AnalysisItalians buy more fruit and veg as big retailers strengthen grip on market
Consumers in Italy bought more fresh produce in 2025 for first time in years, with packaged and organic products performing especially well
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NewsChilean avocado consumption keeps on growing
Per capita consumption has risen from 2kg in 2000 to almost 9kg in 2025
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NewsBuenas Hasta El Hueso campaign reflects on successful third year
Promotion seeks to raise the visibility of stonefruit grown by national cooperatives amongst Spanish consumers
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FeaturesFruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends