Markets news from Eurofruit – Page 2
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FeaturesGreece prepares for tough kiwifruit campaign
Grower expectations for higher prices are putting pressure on Greek kiwifruit exporters ahead of the new season, as Greek volumes continue to grow as the European market slows
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NewsRob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX
The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
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NewsYuksel Seeds partners with LVG for Sweetloom tomato exclusivity
Yuksel Seeds and Lakeshore Veggie Growers have signed an exclusive agreement for the award-winning Sweetloom F1 tomato variety, marking a strategic expansion into North America’s premium tomato market
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NewsUSA Pears unveils first new logo in 40 years
Oganisation unveils fresh brand identity at Global Produce & Floral Show in Anaheim, as it prepares to promote larger crop to US consumers
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NewsRockit under pressure as New Zealand grower enters administration
The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen
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NewsFruitnet Berry Congress returns to London
Leading global event for the berry business brings a broad array of supply chain partners – including retailers and suppliers – together for two days of talks, networking and study tours
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NewsProduce shippers await net zero vote amid US threat
As geopolitical storm grows, fresh produce shippers watch for outcome of crucial meeting on sustainability framework that could reshape industry strategy for years to come
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NewsPoupart toasts 130 years in fresh produce
Long-standing UK importer says loyal partners, insistence on quality, and reliable service have been key to its success
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NewsFruitist unveils Go Berry blueberry campaign
Premium supplier keen to open up new sales channels across Europe for its convenient snack pots
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NewsZespri targets world’s healthiest fruit brand status by 2035
New Zealand kiwifruit marketer outlines ambitious strategy, as it looks to capitalise on growing consumer demand for naturally nutritious products
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NewsKikokà sponsors Italian volleyball team Cisterna Volley
European consortium partners with Serie A volleyball club as its biggest commercial kiwifruit campaign approaches in spring
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NewsSouth Africa nears US trade deal to ease export tariffs
Trade minister Parks Tau says the two countries are close to finalising a deal that could ease damaging tariffs and protect thousands of local jobs in the fresh produce sector
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NewsDutch rail passengers sample exclusive Bloss apples
Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating
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FeaturesNaturitalia stands up for premium values
The Italian company unveiled a new corporate identity in Madrid as it aims to build on the recent success of various high-value product lines
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NewsSunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
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NewsSanLucar scores Borussia Mönchengladbach supply deal
Fruit and vegetable brand announces four-year deal to supply the club with fresh produce and promote healthy nutrition
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NewsSouth Africa relaunches WTO process over EU citrus dispute
South Africa has relaunched its World Trade Organization process to resolve the long-running dispute with the European Union over citrus trade restrictions, despite recent strengthening of bilateral relations amid the US tariff war
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NewsDutch consumers lack knowledge of daily fruit intake recommendations
New research reveals that while most Dutch consumers recognise fruit and vegetables as healthy foods, only 17% know the World Health Organization’s recommended daily intake amounts.
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NewsGiumarra launches SugarWild blackberry brand at Global Produce & Floral Show
The Giumarra Companies will launch SugarWild, a new premium blackberry brand featuring jumbo sizes, at the Global Produce & Floral Show in Anaheim
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NewsKanzi apple unveils new brand identity and Power To Go! campaign
EFC’s licenced variety aims to boost visibility and engagement across global markets with bold new packaging design as European apple season gets into full swing