Serbian fruit and vegetables exhibition Agro Belgrade is back in January 2026, providing a meeting point for the agricultural value chain across south-east Europe
The 7th edition of Agro Belgrade will take place on 29-31 January 2026 at the Belgrade Fairgrounds, serving as the largest fruit and vegetables trade fair in Serbia and the Western Balkans region, attracting nearly 1,000 exhibitors and approximately 30,000 visitors, including farmers, growers, commercial firms, researchers and international buyers.
The event offers a complete view of the agricultural value chain, bringing together participants from across the region and globe. Exhibitors include producers of fresh, frozen and processed fruits and vegetables, manufacturers of agricultural machinery and processing equipment, plant nurseries, and seed and chemical producers, as well as providers of greenhouse and irrigation systems, farm inputs, financial services, food safety solutions, soil fertility products and farm digitalisation technologies.
Regional diversity
Serbia ranks among the world’s top suppliers of frozen raspberries and blackberries, exporting over 90,000 tonnes annually. The country produces 350,000 tonnes of apples a year, maintains over 3,000ha of state-of-the-art blueberry orchards, and is a major plum producer, well-known for its Slivovitz brandy. The country also grows significant quantities of premium vegetables, such as gherkins, carrots and onions.
Neighbouring countries contribute to the region’s agricultural diversity. North Macedonia leads in peppers, cabbages and grapes, while Albania offers tomatoes, cucumbers, watermelons and Mediterranean fruits.
Greek companies are also increasingly presenting their products at Agro Belgrade, while Bosnia and Herzegovina, with its quality plums and berries, participates as an emerging supplier.
A cornerstone of Agro Belgrade 2026 is the B2B Zone on 30 January. Director Vladimir Živanović described it as “the leading market access platform connecting regional and European traders and distributors with Serbia’s and south-east Europe’s finest fruits, vegetables and food producers”.
This dedicated space enables buyers and suppliers to meet, discuss business opportunities and establish partnerships. The B2B Zone receives support from the Serbian Chamber of Commerce and the European Enterprise Network, and features an online networking platform.
Sustainability and quality
Serbia has emerged as a regional leader in regenerative agriculture, and its GMO-free status represents a significant part of its agricultural identity, aligning with global trends toward more responsible farming practices.
“Serbia is committed to sustainability and is steadily increasing its organic production,” said Živanović.
Increasingly, Serbia and Western Balkans countries are quickly aligning their agricultural practices with EU standards, ensuring that produce meets the highest quality and safety regulations.
The region’s agricultural sector is experiencing significant growth. Exports of processed fruit and vegetable products to the EU have more than doubled over the past decade, establishing the Western Balkans as one of Europe’s largest suppliers of frozen fruit and a preferred sourcing destination for quality produce.
Beyond trade, Agro Belgrade features a comprehensive conference programme on topics including emerging market trends, fruit and vegetable exports, agricultural financing, transport and logistics, ag-tech and digitisation, regenerative agriculture and environmental issues.
For international companies, Agro Belgrade offers dual opportunities connecting with suppliers from the Western Balkans while showcasing technology and services to regional firms and farmers.
“It’s an unparalleled opportunity to network with industry leaders, explore the latest market trends and discover the vast potential within the agricultural sector,” said Živanović.
