Fruit Pop Pouches Maxwell Chase

Shelf-life extension specialist Maxwell Chase Technologies has announced the launch of its new 'Fruit Pop' pouches, absorbent pouches which are ideal for packing slices of fresh-cut pineapple, cantaloupe, watermelon and Honeydew melon and extending shelf-life by over 10 days.

Produced with food-safe absorbent technology, the pouches allow processors to pack ripe and sweet-tasting fruit, while they are consumer-friendly being easy to open, tamper evident and avoiding mess, the group said.

'Customers have been asking for a way to pack single serve fresh-cut fruit portions with extended shelf-life and this is the perfect cost-effective packaging,' said Tom Gautreaux, national sales director at Maxwell.

The new Fruit Pop pouches are ideal for target markets such as kid's snacks, school lunches and convenience stores, the group added.