Naturipe Farms has launched a '#EatTheRainbow Recipe Challenge' summer influencer outreach programme, by challenging five US food bloggers to create a full day-part menu themed by the colour of the rainbow.
These food bloggers from across the country will be encouraging healthy eating to their audiences by developing a 'rainbow' of unique recipes featuring peak-season blueberries and strawberries, paired with creative ingredients.
The promotion kicked-off on 13 July and will continue through to 16 August.
At the end of the five week promotional period, the bloggers' custom recipes will go head-to-head in a battle against each other for a chance to win Sur La Table gift cards. Consumers will determine the winner by voting for their favourite #EatTheRainbow recipe via Naturipe’s Facebook page.
“This promotion has been fun to work on because our bloggers love the challenge and consumers love having new, out of the box recipes to try,” said Kyla Oberman, Naturipe’s director of marketing. “While domestic berries have been in the market for a few months, they are at their peak during the summer. By encouraging different usage ideas and new recipes such as this, consumers are inclined to keep fresh berries on their grocery lists.”
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