Oppy’s organics segment has received a boost from an expert this week, with veteran Chris Ford joining the fresh produce sales, marketing and distribution company as its new organics category manager.
Ford comes to Oppy with more than two decades of fresh produce and organics expertise gained in buying and management roles with such retailers as Whole Foods Markets, Wild Oats and Alfalfa’s Market.
Oppy became acquainted with Ford during his tenure at Whole Foods, when the sales and marketing team came to admire his passion for fresh produce and the depth of his knowledge of the organic supply chain, according to David Nelley, vice-president of categories.
“We’re excited to bring someone of Chris’ experience and strategic ability onto our team,” Nelley said. “He brings strong organic insights as well as an impressive commercial focus to the role. With his expertise, we are well-positioned to achieve the goals of our organic strategy.”