Wilson Produce has announced the appointment of industry veteran Scott Kosnik to its sales team, where he will have responsibilities including developing and deepening relationships with buyers as the farm rolls out tools for new and existing commodities.
Previously, Kosnik was responsible for sales at a number of growers, packers and shippers in Arizona, namely Tricar Sales and Harrison Fresh.
“It’s like coming home,” said Kosnik.“The owners and the people who work at Wilson are top notch – the farm is a pillar of the industry.Its rich history and reputation in the industry made it an absolute no brainer to join them, and I feel extremely fortunate to be part of the family. general manager Guillermo Martinez’s vision for Wilson is definitely something I want to be a part of.'
“We have known Scott for many years, and we’re thrilled that he’s agreed to join us at Wilson Produce,” said Martinez. “Scott is joining us at a critical time as the farm pursues a new strategic direction designed to support future growth and keep the brand and the company relevant and in the leadership position for the next generation.”
Over the next few months, the vegetable specialist will roll out a variety of brand resources including new packaging and an updated website that reflect new and existing commodities.
Wilson Produce will also begin a dialogue with consumers to share more information and transparency through its “Truth be Grown” storytelling initiative.
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