News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Thursday 6th January 2022, 04:39 Central Time

Dole introduces fitness initiative

As part of Dole’s partnership with nonprofit No Kid Hungry, the fresh produce provider is presenting 'Get Fit for No Kid Hungry'

Dole introduces fitness initiative

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Dole Food Company is aiming to help Americans get 2022 off to a healthier, more active start by stepping up as the presenting sponsor of Get Fit for No Kid Hungry.

The influencer-based health and wellness fundraising initiative is designed to rally the nation’s top fitness, wellness and nutrition experts to host fitness livestream 'classes' throughout January.

In doing so, Dole is looking to inspire children and families to get fit and give back as they donate to No Kid Hungry, a national campaign to end childhood hunger in America.

As Get Fit for No Kid Hungry presenting sponsor, Dole will champion influencers hosting livestream workout, nutrition and mindfulness sessions throughout January to build awareness of the increase in childhood hunger since Covid-19.

The ultimate goal is to raise funds to Support No Kid Hungry’s work to ensure that every child in America has access to the healthy food they need to thrive.

“Dole believes everyone should be eating fresh produce to prolong health," said William Goldfield, Dole’s director of corporate communications. "Knowing that one in six kids in the US could experience hunger this year due to the prolonged effects of the pandemic, Dole is moved to use its platform in partnership with No Kid Hungry to address the crisis.

“We know the role that fitness plays in a healthy lifestyle, and the importance of establishing healthier habits in 2022 after the past several challenging years from a mental health, nutrition and exercise standpoint," he added. "Get Fit for No Kid Hungry addresses all of that and makes it easy for the public to participate. We’re excited to help get the word out.”

Dole’s sponsorship of Get Fit for No Kid Hungry is part of a larger month of activities that encourage its followers and the public to start 2022 off on the right foot.

Elements include nutrition- and fitness-related tips from Melanie Marcus, Dole’s nutrition and health communications manager, and dual-branded social, web, email and PR activities throughout January.

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