US-based Dole Fresh Vegetables has launched a new packaging design for its bagged salad range, featuring brighter images and a larger lettuce-viewing window for consumers.
The release of the packaging is an attempt to create a consistently branded supermarket presence, the group said, and precedes a planned October relaunch of its bagged salad range, according to The Packer.
'Our bolder, more consistent packaging makes it easier for retailers to stock Dole, while the clearer, more transparent bag design 'opens up the windows' to allow consumers to inspect the blend top to bottom to ensure quality and freshness,' said the group's vice-president of marketing Ronda Reed in a press release.
'Instead of the standard practice of using graphics along the bottom of the bag, we wanted to unveil the bottom and deliberately showcase the quality and freshness of Dole salads and, in the end, give consumers even more reason to choose Dole,' she added.
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