El Pedregal teams up with social impact brand Thx!

One of Peru’s biggest grape growers, El Pedregal, has become the latest company to team up with social impact brand Thx! As part of the partnership, El Pedregal will participate in Thx!’s Seeding Futures programme, thereby furthering its commitment to education and community development.

Under the programme, fruit is sold with labels featuring pictures of real farmworkers, along with a QR code which can be scanned to access a video about the farmworker’s life and dream. The video ends with the farmworker expressing gratitude to the consumer for helping make his/her dream come true.

By joining hands with Thx!, El Pedregal said it aims to make a meaningful difference in the lives of farmworkers within its community. The partnership will impact 70 farmworkers during this season alone.

“Our partnership represents our dedication to creating a positive impact on the lives of farmworkers and their families. Through this collaboration, we are excited to contribute to their dreams and aspirations, paving the way for a better future. We are thrilled to join forces with such a great company as El Pedregal,” said Martin Casanova, chief dream maker of Thx!

The partnership also allows El Pedregal to connect more deeply with consumers in today’s increasingly socially conscious market, fostering a sense of trust and loyalty.

“This collaboration will not only create a positive social impact but also provide us with unique opportunities to differentiate our brand, enhance our reputation and connect with consumers,” said Andre Fattore, El Pedregal’s commercial manager.