The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
The California Table Grape Commission has confirmed that it has been awarded US$2.2 million through the America First Trade Promotion Program (AFTPP) to support expanding international marketing efforts to strengthen demand for California table grapes in key global markets.
California table grapes are exported to more than 60 countries each year, with international markets representing a ”critical component” of industry stability and long-term growth, the commission explained.
Funding from the award will support retail and consumer promotion initiatives in Australia, Mexico, Canada, and the UK, while supporting growers, shippers, and rural communities throughout the Coachella and San Joaquin valleys.
The commission expressed its appreciation to the Trump administration for its ”continued commitment to strengthening US agricultural exports and investing in programmes that enhance global competitiveness for American producers”.
“This award through the America First Trade Promotion Program represents a meaningful investment in the continued success of the California table grape industry and the communities the industry supports,” said Ian LeMay, commission president.
“We are grateful to the Trump administration for recognising the importance of export market development and for providing tools that help American agriculture compete and thrive in global markets.
”These resources will allow us to expand strategic promotions in key partner countries and ensure consumers around the world continue to choose grapes from California” he added.
The California Table Grape Commission said it remains committed to working with federal partners and international trade members, including retailers, importers, and wholesalers, to expand market opportunities and ensure California growers continue to compete successfully worldwide.
