Survey commissioned by GroentenFruit Huis finds knowledge gap on recommended daily intake, prompting relaunch of Veggipedia information site to coincide with National Fruit and Vegetable Day.
The majority of consumers in the Netherlands know that fruit and vegetables are a key part of a healthy diet, but very few of them know how much they should eat to achieve that goal.
That’s according to new research commissioned by GroentenFruit Huis and conducted by Markteffect, which found that only 17 per cent of people are aware of the World Health Organization’s 250g recommended daily amount.
However, on a more positive note, the survey found not only that seven out of ten people regarded fruit and veg as the top foods for healthy eating, but also that young consumers (18-35 year olds) in the Netherlands were open to learning more and had changed their eating habits in the previous year.
To build on that momentum and to coincide with National Fruit and Vegetable Day on 9 October, GroentenFruit Huis has relaunched its online information site Veggipedia, which offers advice on healthy and sustainable food choices.
The updated website has a fresh look, improved search functionality, and even more practical information on more than 500 types of fruits and vegetables.
One new feature is that some of its recipes now also display the CO₂ impact, giving consumers immediate insight into the sustainability footprint of their meal.
“With the updated Veggipedia, GroentenFruit Huis aims to better inform and inspire consumers to eat more fruits and vegetables,” it said. “Because knowledge leads to choice, and every choice counts for both health and sustainability.”
