Cooperative appoints new project leader as focus shifts towards implementation and simplification

Germany’s largest horticultural marketing cooperative Landgard says it is moving into the next phase of its extensive, group-wide restructuring programme, known as Nova, and has appointed a new senior executive to lead the project.
Eighteen months ago, the producer cooperative launched Nova with the goal of restructuring itself structurally, digitally, and culturally.
This included the reorganisation of its fruit and vegetable division, as well as the establishment of a “seamless, end-to-end” logistics structure and other changes to its procurement and IT structures.
Looking ahead to the next 18 months, it said its attention would now be on putting established structures into daily practice, with a focus on further digitalisation, simplification, and better systems.
To that end, the Landgard executive board has redefined the chief restructuring officer role previously held by Carsten Nagel, and appointed Georg Hürth of crisis management consultancy Hürth Management Partners GmbH to the position, effective 1 September.
“Georg Hürth already has many years of experience in operational management and the implementation of transformation projects in the food industry and will support me and my fellow executive board member Moritz Krannich in the operational implementation of Nova,” explained Christoph Klöpper, executive board member of Landgard.
He also praised Nagel for his “significant contribution” in helping to stabilise Landgard during a “challenging period” and, together with the Landgard executive board, conceiving the foundations of Nova.
“On behalf of the supervisory board and the executive board, we extend our sincere thanks to him for his support and are pleased that he will continue to be available to us in an advisory capacity,” he added.
Krannich commented: “The fundamental goal is to reduce the use of external consultants and to build up the skills where we will need them in the future: within ourselves, in the heart of the cooperative.”




